Rowdy Rathore is an upcoming Bollywood action film directed by Prabhu Deva, and produced by Sanjay Leela Bhansali and Ronnie Screwvala. The film features Akshay Kumar in a double-role, opposite Sonakshi Sinha. It began filming on 10 August 2011, and is scheduled for release on 15 June, 2012.[1] Rowdy Rathore is the remake of 2006 Telugu film Vikramarkudu.[2]. The movie has generated a lot of heat as soon as it got started and is slated to be amongst the most anticipated movies of 2012. The marketing strategies of Rowdy Rathore have been the most unique in recent times. The first look handmade posters with tag lines : FAULAD KI AULAD, ILAAKA TERA DHAMAKA MERA & NAYA SAAL NAYA MAAL took the country by storm. The television rights of Rowdy rathore were sold for record 45 cr(higest till date) beating previous record of Agneepath (41 cr).
Akshay Kumar plays the role of a mastermind thief and a small-time crook, who is mistaken by a young girl as her father. He then notices that her father is his lookalike, IPS Officer Rathore who has recently been murdered. Rowdy Rathore focuses on how the main lead gets revenge on the killers of his lookalike.
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